Lincoln, Nebraska

Click play twice to start	"We are VERY emotional, and sometimes when you ask your customer straight out 'well what do you want!' ... your customer isn't going to know how to answer that question, but with some of the techniques they used here ... I really liked the approach of getting a person to stop and relax and think and kind of imagine 'in a perfect world I would have this and this and this' ... that was really helpful to me ... it actually gave me a road map for how I'm now going to go interview ... it gets your mind working and gets you thinking the way your customer does and just seeing your market in a whole new way!"

Click play twice to start	"You can tell [your customer] that you're there to scratch his itch, and that whatever it is that you're selling is the solution to his problem.  All marketing starts with that.  Glenn's method as he's teaching you this is telling you exactly how to find out what he's thinking and find out what he's really itching about because, you know, unfortunately we can't know every last one of our customers intimately inside and out but what Glenn's method let's you do is learn so, far much more about him than pretty much any other online marketer up to this point has ever been able to do!"

Click play twice to start	"You've got a PowerPoint presentation that summarizes the core ingredients of it for you, and as I said, Glenn summarizes for you 'Here is step 1, here is step 2, here is step 3' ... for what you're going to be doing on Monday morning.   The information is extremely clear, extremely succinct, extremely methodical, and the level of detail that Glenn goes into is amazing!"

EMAIL RECEIVED AFTER THE EVENT

"Can I tell you again how much I appreciate your doing the private class over this weekend?  Every time you've gone over this material, you've made it even clearer and more understandable than the time before. Seriously. Perry and I were both commenting on this fact in the car afterwards. It's not exactly "easy," but it's not rocket science either. Your slides were clear, your explanations were clear, your handouts were clear, and I know exactly what I'm doing.

It's 11:30 on the Monday after the seminar, and I already have a very detailed to-do list here that I'm busy executing right this minute. I can't tell you how excited I am to be implementing everything you're teaching here. I mean that. I never would have realized how much of a goldmine there is in all of our keywords and how much we could be doing to learn more about our customers *before* they buy from us and streamline their learning process. And right now as I'm going over our Google accounts it's so screaming obvious to me how much more organized we could, and can, be with our marketing message. And we're the "experts"! Thank you, thank you, thank you.

Perry would never admit such a sanguine prediction, but I wouldn't be surprised if this doubles our business in the next 3-6 months. Back end, especially. My head is spinning with ideas for how I'm going to implement all this.

I've got a big handful of other projects that I want to do this with as well, and I know your method will work. It will work for our current sales funnel, and it will be invaluable for starting up new projects too. There's no way I can go wrong with any of them if I do what you've taught here.

And do you know what I appreciate most about working with you and our group? It's how completely honest and unabashedly ethical you are. Sure, we'll grow our income through doing this, but the real story is that our customers will get what they want and need that much faster when we do this.

That's not ultimately a benefit to us as much as it's a benefit to them. I appreciate your pointing this out to us repeatedly over the weekend, and I appreciate knowing that you don't at all have a 'mercenary' attitude about this.

Give my thanks to Sharon too. I found her input at every point to be invaluable. I swear she's smarter than all of the rest of us combined! Especially showing us how she does focus groups. Have you ever considered making the two of you a guru-twosome? (She's a fantastic hostess, too.)"