Attention Entrepreneurs
If you're not using these cutting edge
principles in your
business, you're leaving TRUCKLOADS of money on the table:
“I've billed
companies like Bausch & Lomb, Whirlpool, and Nabisco
$100,000 -
$500,000 PER PROJECT for time-tested, proven marketing research
systems that virtually eliminate risk, guesswork and
uncertainty ...
And now YOU can
use the same systems to dominate any market you
choose, no matter how
competitive, ... without paying my six figure consulting
fees!"
“Glenn Livingston has one of the most thoroughly vetted
market research and product rollout systems I've ever
seen. The man has reduced marketing to a nearly exact
science and 80% of his projects succeed right out of the
gate. His input on your project will be priceless." -
Perry Marshall
Perry S. Marshall &
Associates,
Oak Park, IL
www.perrymarshall.com
(click play twice to start)
"Glenn
has an amazing way of approaching market intelligence. [...] I'm
convinced it gives him the power that no one else has ... few other
people do this!" - Dave Seldon, Nashville, TN
(Comments immediately after learning Dr. Livingston's formula)
(click play twice to start)
"Well ... they wouldn't even
BE your competition, it's that simple as far as I'm concerned"
- Stephen Georgulis, Sydney, Australia
(Comments immediately after learning Dr. Livingston's formula)
From: Dr. Glenn Livingston
Market Research Expert
Tuesday, 9:47 a.m., (Lincoln, NH)
Dear Friend,
My name is Dr. Glenn Livingston and, the first
thing you should know about me is that I'm not really an internet marketing expert, ... even though I've gotten
very good at driving hordes
of free traffic to a web site, making money with
Adwords™ & Adsense™, generating massive opt-in lists,
and putting together profitable jv deals.
You might learn
some of these things from me, but these kinds of
'internet tactics' are NOT the thing to focus on if you want to
establish VERY STRONG, SUSTAINABLE, & SECURE GROWTH in your
business.
What I AM an
expert in is a very solid and secure way
to GET MORE CUSTOMERS at a LOWER COST, how to SELL MORE to
them, and how to virtually ELIMINATE YOUR COMPETITION so you can
dominate your market.
So let's talk about
how to take your business to the next level:
"How To Double (or
even Triple)Your Current Business AND Successfully
Enter
New Markets With Virtually No
Risk Using Step By Step, Laser-Precise, Virtually Fail-Proof
Market Research"
Now, I
know you don't know me from Adam yet, so you'll probably need some
...
PROOF...
That I can
help YOU use strategic market research to achieve
massive growth in
your existing business, or to successfully break into new markets with
ease
Over $14 million dollars in
consulting services sold to Fortune 500 clients (via
"The Livingston Group for Marketing, Inc." & "Executive Solutions,
Inc" ... I'm the CEO of both!) to clients like:
A T & T
American Express Astra Zeneca Bausch &
Lomb Burger King Chase
Citibank Colgate-Palmolive Grey
Advtg Hallmark Hunt Wesson J & J
Exxon Flagship Banks Ford Motor
Company General Mills Gore J Walter
Thompson Kodak Kraft Lipton M
& M/Mars Master
Card Merck
Novartis/Ciba Ortho McNeil P &
G Pfizer Pharmacia Pillsbury Roche Sara
Lee Unilever Warner Lambert Nextel JJill
You see, I’m the
‘marketing psychologist’ many billion-dollar companies bring in to
crawldeep inside their prospects' minds....and
uncover exactly what it is these folks are desperate to
buy... to improve profits on existing product lines ... AND
to enter new markets (often before there's even an idea for a
product).
During the years I was doing consulting, these
kinds of companies forked over six figures per project. Do you think they
would have done that if
what I was bringing to the table didn't work?
Before you say "that's
all well and good, but I'm not a billion dollar company and I don't
have a 20 million dollar advertising budget", you need to know I've used this
system myself (over and over again), risking no more than a few
thousand dollars on any one venture.
You see, despite all my
previous success, the 9/11
crisis almost bankrupted me. I'd invested in a gigantic
conference center related to the airline industry, and when all was
said and done, we'd lost almost
$2,000,000 ... ouch!
But out of chaos comes
opportunity, right?
So I decided to leave the corporate rat race, move to New
Hampshire (I love to hike), and start my
own small businessusing the systems I'd developed. It took me a few years to figure out how to apply
all the principles to small business, but once I did
(in February 2004), the results were nothing short of astounding!
The chart below shows my actual monthly income growth as
I launched project after project during the first 19 months
(actual shopping cart
report generated from 1Shoppingcart.com account #46203 on
10/26/05 at 5:54 am):
(Or click
here for the whole story)
IMPORTANT NOTE: In November 2005
Jonathan Mizel asked to be my partner, and a 3rd investor suggested
hiring a group of people to really leverage this formula. (So
I moved several of the markets to new companies at this point)
As
further proof, consider the the flood of publicity I've had from
newspapers, radio and TV. Over the years, I've had coverage
(including some feature stories) in the New York Times, Los Angeles Times, Chicago Sun Times,
Milwaukee Business Journal, Indiana Star Ledger, Crain's NY
Business, and many, many more.
I've also published
articles and had my work cited in many Trade
Publications like ... American Demographics, Marketing News (American
Marketing Association), Quirks Marketing Research Review, Views,
Direct Marketing News, The Canadian Marketing Association,
Transaction World, & Research Business Report, been on CBS, ABC,
& Bloomberg Radio, and UPN, WNTN, & WGN TV.
Well,
I certainly hope this is enough proof to get you to take me seriously.
But if not, you'll find literally dozens of VIDEO TAPED
REACTIONS from people who've been exposed to the system later on
in this letter. (In the 'See for Yourself section')
OK, so let's get right
into what this system can do for you:
Here
are just some of the key benefits of
this one-of-a-kind scientific marketing research system
It's completely outsourceable:
To make it possible for you to get all the benefits without doing
it yourself, I've
designed the system to be completely modular. You can quickly & easily hand off any piece
or part (or the whole darn thing)
to a vendor or employee.
(click play twice to start)
"Glenn has a way that you can outsource the whole
process, so
that all you have to do is take that template he's given you,
and the suggestions for the people you can outsource it to,
and have somebody else do the whole process!" - Pat Wiklund, San Francisco, CA
(1PersonBusiness.com)
You can easily double an existing business,
and cut your risk of failure in new markets in half: And, if you haven't figured out the
difference between "price of entry" and "point of difference"
in your market -- or -- if you're currently NOT segmenting
your market at all (in other words, you're treating all your prospects as if they
all had
the same needs) ... then DOUBLING your business is my conservative estimate.
[Click to
read
disclaimer and terms of use]
When you do it right, it becomes extremely
difficult for others in your market to compete: Using this system, you'll know
practically everything your market really wants ... it's
like having an x-ray of your prospects'
mind. So as long as you
make sure you DELIVER what they want better than your competitor,
there's really no room for them to compete.
It's fully road tested, proven, and
guaranteed to work: I've used it to enter over a dozen
markets without losing a dime. I DID get a
"swelled head" a few times along the way and tried to 'wing it' without
using ALL the principles ...
that's why Perry Marshall's
testimonial at the top says I succeed 80%, instead of 100% of the time.
But since you'll get the FULL system, which includes the benefit of
my mistakes as well as my successes, I'm willing to give
you a 100% GUARANTEE ... just tell me you didn't get the
results you wanted and send the system back to me (up to 39 days from your date of purchase), and you'll get ALL your money back, no questions asked. Period.
(That way you can actually try it and see for yourself that it
does everything I promise)
It can be applied to any business or
market, online or off, and used in combination with any strategy
you desire: It
doesn't matter whether you have a physical products business,
provide a service, or sell
information on the Web. Whether you concentrate on one market or
have 50 in your business model, whether you use Pay Per Click
marketing or direct mail, radio/tv ads, newspapers, etc ... you need to know exactly what your
market wants if you want to dominate it. I've broken my system down
so you can use it in any business for exactly this purpose.
It's idiot proof and I've provided you with
everything you need:
Follow the
step-by-step instructions so you'll understand the basic process ... you don't have to know
all about how it works "under
the hood".
(But you CAN look under the hood if you want to because it's all
there for you)
You get hand holding all the way: For
a limited time, you'll get a full 60 minute individual consultation
coupon to give you the last piece of
the puzzle you could possibly need to succeed - ME!
But the most important benefits are the 3 things you'll need to completely dominate your market and earn every dollar you can from it:
Use this to dramatically multiply your profits by profoundly
optimizing your marketing
-- OR --
When entering new
markets, save ridiculous amounts of time & money by finding out
exactly where the "bulls eye" is BEFORE
you invest your marketing dollars, and even before you ever develop
a product!
You can also find out
whether there's even a feasible market, and spare yourself the
'black-hole-money-pit' that can quickly
suck your bank balance deep into the red!
(Almost every entrepreneur can tell you the story of their 'pet
project' ... the not-fully-researched dream which almost ruined
them!)
It simply doesn't matter whether you're
marketing online or offline,
whether you're B2C or B2B, whether you're a single entrepreneur working
out of your basement, or the CEO of a multi-national company ...
If you're not doing what I reveal to you
in this system I know you're leaving anywhere from
half to many times your current income on the table, and/or
needlessly failing at new product launches.
How can I say this so confidently?
Because I know
It’s not the marketing, the price
or the customer base. It’s simply because... no one wanted to
buy the product in the first place! The truth of
the matter is this...
But...even crappy marketing will
sell a product people are desperate for. What’s more, the sales will come fast and
easy if you're SURE of exactly what people want, ... especially if
you break your market into unique sub-groups. (Segmenting your
market gives you confidence that you'll get the exact right
message to the exact right person).
But how do you find out what people want
(literally down to the letter)?
Of course, with my background, you can bet I'm NOT talking about a simple one question survey.
I'm talking about doing a thorough and complete A to Z
research project that covers every aspect of the market and provides you
with a detailed list of exactly what your market is looking for,
what they'll be most likely to pay for, exactly how much it should cost you
to generate a sale (down to the penny!), and how to break
your market into smaller groups for maximum effectiveness.
(click play twice to start)
"I heard everybody ravingabout the results they were getting with Glenn's
techniques, so I was one of the first people to sign up" - Bill Harrison, Philadelphia, PA
Listen, I'm not going to tell you you're
going to get every last dime available in your market, ... but when
you've so thoroughly researched a market and taken the time to cater
to people's needs on such a precise level, ... how could you
possibly be
better positioned to scoop up the lion's share of the profits?
You'll get
a market research system so incredibly thorough you'll feel
confident going into new markets, even if you know absolutely
nothing about them!
(click play twice to start)
"This is all about knowing a
market, ... and it's so thorough that even if you don't have personal
experience in that market you can still go into it and find out, what are
the things that people will pay money for!" - Perry
Marshall, Oak Park, IL
It’s a
system so powerful, itcan virtually eliminate
marketing risk and guessworkfor you.
It can tell you exactly what people are DESPERATE to buy...in any
market. Not what they’re just casually
seeking information on (plenty of keyword search tools like
Wordtracker or Overture can tell you that)...but what they
want to open up their wallets and give you money
for. It’s a subtle distinction that creates fortunes.
And
I know of no other comprehensive system available that can do this for
you. Not with the
pinpoint precision or the virtual fool-proof, no-guesswork-needed
accuracy of this one.
But there's an even higher level of understanding this system
will give you about your market ... one which
in my opinion, truly makes the "How To Double Your Business" system superior to anything
else out there (a BIG claim but I'm about to prove
it)...
I'll show you how to use an extremely powerful concept called
'The Search Continuum' to put you Light Years Ahead
of your competition, ... they'll be scratching their behinds
wondering how you did it!
I want you to picture for a moment what goes on in a prospect's head
as they're MAKING A BUYING DECISION.
Let's
say a 6 yr. old little girl comes home from school and says "we
learned about German Shepherds in school today Mommy and I want
one!" So Mommy gets online and types in "German Shepherd".
She wants to find out how big they are, what they look like, their
history, and how long they live before she'll even consider one for
her little girl.
Then, as she's surfing around, she likes what she sees, and starts to
wonder ... are they good with kids?
Do they bite? Is my daughter old enough to have one?
So she types
in "German Shepherd Kids".
Mommy then goes through these results and comes
across the word
"Temperament", which is even more specific to what she's
looking for. So she types in "German Shepherd
Temperament".
What she finds reassures her, so she types in "German
Shepherd Breeder" and "Buy German Shepherd" ... then picks a
breeder site and calls for an appointment.
Her search continuum looks like this ...
"German Shepherd" -->
"German Shepherd Kids" --> "German Shepherd Temperament" -->
"German Shepherd Breeder" and "Buy German Shepherd"
Why did I tell you this story?
Because most marketers treat each keyword as if it
occurs in a vacuum. But the truth is every keyword is
only one piece of an integrated buying process . In EVERY
market, as people get closer to a decision, the LANGUAGE they use to
think about that market
EVOLVES. And so do the keywords they use to search!
The conversation that
goes on in a prospect's head CHANGES as people move from keyword to
keyword and get closer to a buying decision.
You desperately need to know how each and every step of this conversation leads
to the next one because:
Leads are
more expensive
You're stuck
buying prospects where they're most expensive (from keywords like "BUY
German Shepherd" or offline where people have been
pre-screened and pre-qualified for you)
Leads are
much cheaper
You can buy
prospects ANYWHERE along the search continuum because you know ALL
the steps of the buying process. You can intercept people
early on (using more generic keywords like "German Shepherd")
and lead them step by step to the sale!
Far fewer
prospects
Because you can only succeed with strongly pre-qualified
traffic, there are far fewer prospects available.
Much greater
volume of prospects available
Because you know what to do with people at every step of the
process, you have a much larger group of prospects to work
with!
Much more
vulnerable to your competition
Your message is much less targeted, and you lack the
'x-ray-into-the-mind' of someone who DOES understand the
search continuum in your market.
Very strongly
insulated against your competition
If you intercept someone and offer EXACTLY what they're
looking for, followed by the exact right next thing they need,
and then the next, so much so that they think you're psychic,
why would they shop elsewhere?
Fewer Selling
Opportunities
Without the search continuum, marketers usually focus on ONE
of their customers many needs, at a very
particular point in the cycle, and lose many opportunities to sell
them other products and services at different points in their
buying lifecycle.
Sell More
Products
There are usually MANY
buying points on the continuum. If you grab people at
the beginning and take them all the way through step by step,
you can SELL THEM MORE PRODUCTS, and KEEP YOUR CUSTOMERS
LONGER!
(Note: the phenomenon of
the search continuum isn't restricted to the internet.
Offline, as your prospect moves closer to a buying decision,
they go through a process of language deepening and change as
well. And it can actually be more powerful to tap into
this in the offline world because lazy marketers assume it
can't be done ... but it definitely can!)
The power of
the search continuum lets you acquire customers for less,
sell them more products, and keep them much longer, ... with far less fear of
being poached by competitors!
The reason so very
many marketers fail is because they're trapped into competing for
lower volume, higher cost prospects. (Online,
this can mean the difference between finding nickel clicks vs.
having to compete on full dollar clicks ... and in some markets, 50
cent vs. $5 clicks!)
Jonathan Mizel (my
partner in another company) taught me that on the internet, if you
can convert more of your visitors to cash than your
competitors, you can eventually tilt almost ALL the traffic in your
favor, because you can pay more for visitors than anyone else.
For example, let's say I can make
$10 on an average visitor and you can only make $3. Well, if I
offer you $5 for your visitors, why would you continue to struggle
trying to sell to them yourself?
(Even OFFLINE, if you can make
more money from a prospect than your competitors, they'll willingly
sell them to you)
Power ALWAYS
gravitates towards a center!
Your goal must be
to understand your customer better than ALL of your competitors so
you can engineer this tipping point in YOUR business!
Can you see the possibilities for selling your own products on and off-line, selling
products as an affiliate, generating and earning commissions on leads,
& providing laser-targeted traffic to other
businesses who have products perfect for your prospects?
Now,
as I was about to say...
I’m
finally revealing the step by step secrets of this advanced,
money-making research system so you can get it
working for you in YOUR business
But
before I do, let's talk about what this system is NOT.
You see, it
has NOTHING to do with blogs, email, SEO, affiliate marketing,
article submissions, press releases, product launch formulas, JV
deals, web video, web audio or even copywriting techniques.
It
has EVERYTHING to do with RESEARCH PRINCIPLES you can use both on
and offline ... laser-precise market research that
reveals exactly what your prospects want, how they want it delivered,
and what they'll actually pay for.
I've already taught it to a very select group of marketers in a special closed-door event
held at my home. (These included Perry Marshall, Fred Gleeck, Bill
Harrison, and many more well known people who asked to be my
students).
And if you ask any of these people what kind of impact this
research process will have on the marketing landscape, don't be surprised if they tell you ...
It had to happen sooner or
later. Big companies are making too much money doing this kind
of stuff for smaller marketers to ignore it forever.
Someone like me had to come
along and bridge the gap, and I'm afraid I won't be the last ...
which means soon, just to be able to survive on the small
business landscape (and especially on the internet), people will
simply have to have this kind of advanced market
intelligence.
So apart from the fact that you could
be more effectively giving your market what it wants (and
making much more money as a result) ...
your business will soon be AT RISK.
People who know how to do this kind of
research will be able to come in and dominate your market (literally wiping
out competitors).
The only way to be sure this won't happen, (and to blow your business
income through the roof)...
is to find out exactly what your market wants and start
delivering it so there'll be no reason for people to go elsewhere!
My system will show you how to do
that.
It's called the ...
I've put together a complete package which includes not only the
seminar recording, but everything else you'll need to fully
implement the system and get a comprehensive understanding of your
market.
The CORE of the "How To Double
Your Business" Power Pack contains:
THE HOW TO DOUBLE YOUR
BUSINESS JUNE SEMINAR (VIDEO DVDs – 11 Hours+): This is
where I laid out the process and core principles of the formula publicly for the
first time -- in front of a group of high level marketers like Perry
Marshall, Fred Gleeck, Bill Harrison, and Bryan Todd. (To be
sure all of your questions would be answered, I
encouraged them all to interrupt me at any time … and naturally, many of them
contributed very valuable insights!)
THE HOW TO DOUBLE YOUR
BUSINESS SLIDE PACK & MANUAL: (293 Pages): Step by step
instructions and print outs of all the slides used in the seminar,
plus an easy to follow flowchart to ensure you can follow along every step of the
way!
"WATCH ME CLARIFY IT ON THE
COMPUTER" VIDEOS: (VIDEO DVDS – 2 Hours+): After the seminar,
I reviewed the tapes several times and looked for any area which
needed clarification. I then sat down on my computer with a
special piece of software and recorded VIDEOS so you
could sit and watch me actually DO the work while I described what
I was doing. (It's just like sitting next to me and looking
over my shoulder!)
"COMPUTER SKILL SET VIDEOS"
(VIDEO DVDS – 5 Hours+):
Over the last few years I've also video-recorded myself doing many of the
various computer activities which built my business. I’m
including these in the package so you can get up to speed with EVERYTHING
I'm doing on the computer. You don't really NEED to know how
to do all these things (you only need to understand the process
and be willing to outsource), ... but it's here for those of you
who want to know!
Find out
exactly what your
market wants to BUY so you can tailor every last piece of your
sales process (sales letter, telephone scripts, follow up sequences, etc) to
powerfully motivate purchase!
Discover which
laser-targeted sub-groups (SEGMENTS) in your market are
most responsive so you can focus your resources and avoid
wasting money in market areas which won't respond!
See which SALES PITCH should be most effective
for each segmentof your prospects & customers so you can
create an "exactly for me!" perception throughout ALL your
marketing.
Learn how to tell if a niche market is even worth
testing in the first place (for those of you looking for
a NEW market to tackle ... or for your very first one)
Discover how to mine
for HIDDEN GOLD IN YOUR CUSTOMER LIST by identifying who's most
likely to be "hyper-responsive" and finding out exactly what THEY
want!
See
the best way to gather and organize your keywords so you can
DOMINATE an ONLINE marketplace.(IMPORTANT NOTE: my strategy is distinctly
different than the majority of other online marketers and does NOT
involve KEI or competitive keyword analysis, nor search engine optimization)
Discover HOW TO ORGANIZE & TEST YOUR OFFLINE MEDIA
(direct mail lists, tv/radio, newspapers, trade journals,
telephone lists, fax, post cards, etc) so you can eliminate
waste, maximize effectiveness, and minimize your cost per
sale!
Learn how toset up and optimize 'Teaser Ads' for every
media you advertise in to ensure you get responsive, hungry
people coming through your funnel ... BEFORE you spend your
precious money and time on product development and/or marketing!
See how toquickly and easily find out if a market (or market
segment) is going to be profitable enough to pursue... you
even get a precisely estimated cost per sale so you'll know exactly how much each customer is likely
cost!
Find out which advertising sources are too expensive for your
project BEFORE you spend a fortune on them ... spend your time and
money on the areas of the market most likely to give you a
profitable return!
Discover the RIGHT way to use
a detailed survey process to identify "Point of Difference"
benefits in your market (as opposed to "Price of Entry" features)
so
you'll know what people are most likely to PAY for!
See how to get a detailed and powerful research analysis using nothing more than a
simple spreadsheet and 4th grade arithmetic! (I'll show
you how to do the kinds of things I used to get paid six figures
for by using only adds, subtracts, multiplies, & divides!)
Find out how to SCIENTIFICALLY BREAK YOUR
MARKET INTO THE EXACT RIGHT NUMBER OF SEGMENTS.
Laser-tailor your messages for the
right prospects, and avoid bothering people with irrelevant
information so your customers will always look forward to hearing
from you!
Discover the
"LIFE CYCLE"in your market so you can take people through step by step, sell more products
and services, and create customers for life!
Find out how to get your sales copy to virtually write itself!
Discover the RIGHT way to ACTUALLY TALK TO AND
INTERVIEW your survey participants on the phone in order to get at
more deeply held (and purchase motivating) thoughts,
feelings, and imagery!
See how to push the emotional hot
buttons in YOUR market!
(Learn how to leverage your
prospect's more deeply held,
emotional reasons for purchase)
Find out how
to decide what's most likely to get people to actually take out
their credit cards and give you money!
Discover how to locate the 'HYPER-RESPONSIVES' in your market
so you can design products,
services, and sales processes specifically for them!
Learn
how to determine the Best Lead Acquisition Strategy to maximize
your profits and minimize your risk!
See how to choose the best lead capture strategy to optimize take rates and
get you hungry, responsive people!
See how to translate ALL your research into a
simple, one page, Plain English Summary even a child could understand and
make money with!
Learn how to roll out products that will deliver
exactly what your market wants!
And a whole lot more!
Now,
so you can appreciate what this all means, I'm going to let you:
Click any of the pictures below to
watch VIDEO TAPED REACTIONS of people who've already learned the system
(NOTE: Please pardon the lighting on these, I put my energy into delivering top quality marketing
content you can use to double your business again and again,
NOT into the video production)
Please
understand that just because these people are raving about the
system, doesn't mean you'll automatically get rich.
I'm required to tell you these
results are not typical, all business ventures involve risk, and you
may do better or worse.
However, I really don't see how you could possibly get these results WITHOUT this
kind of system, and I'm personally
convinced that ANY & EVERY business that's neglecting this kind of
cutting edge research is leaving truckloads of money
on the table!
In fact,
I can excitedly say it's absolutely possible for you to do EVEN
BETTER than above... but there are many factors involved and it's
important you keep reading so you'll understand what's
really necessary.
(It'll be worth your while I promise)
The Different Ways You
Can Use The System To Dominate Your Market
Are Endless
Because the How
To Double Your Business Package is a MARKET INTELLIGENCE system, you can
use it online or off, for everything from small projects in a single
person business to billion dollar
marketing strategies in large corporations.
You can use it
to develop a killer customer acquisition strategy -- or -- to thoroughly
understand your existing clients so you can maximize their value to your business. You can use it to grow an existing business
to heights you never dreamed of -- or -- to open up a brand new market the
right way from day one.
Plus, to out
and out BRIBE YOU INTO ACTION, you'll get all of the following FREE BONUSES
IF YOU ACT TODAY...
($150 Value)
While it's important you UNDERSTAND the whole formula, it's NOT
necessary for you to do the labor.
So I've included a set of pre-written one and two page documents to help you OUTSOURCE any and all of the work.
This way, you don't have to worry about dealing with any
'Geek-Speak'. I've written the interactions for
you to hand off to a data guy/gal (you can find them inexpensively
on Elance or rent-a-coder) and instructed the Geeks to deliver PLAIN ENGLISH results!
(BTW, I'm a "Geek trapped in a jock's body", so I feel justified in
using the word)
($197 Value)
While watching the DVDs might be the
next best thing to being at the seminar itself, ... many people like
to listen on their MP3 players, or read through the transcript in
their favorite study chair (or in bed, just before going to sleep).
That's why I've included the full word
for word 407 page PDF transcript of the seminar, plus a full set of
MP3s, ... so you can learn what you want, how you want, when you
want!
(the kind you play in your car stereo)
($199.95 Value)
How To Identify a Niche & Choose
Your Market
(2 Hours): I know many people may wish to use this information to get started
in a new market, rather than to grow
an existing business. So I've included much of my best thinking &
scientific research techniques on how to choose a new market. (NOTE:
This is in addition to the niche finding presentation given in the
main seminar)
Emotional Marketing Logic:
Sharon Livingston, Ph.D.
(that's my wife and partner) has personally interviewed over
40,000 consumers about their emotional reasons for purchase in her
20+ year career. In this acclaimed interview, she'll show you
how to combine reason with persuasive emotional impact in all your
marketing communications (2 Hours). This is
information she's paid thousands of dollars to present,
and $100,000+ to implement!
How to Develop Irresistible
Marketing Content(62 minutes): An intensive review of my personal theory and
technique for developing messaging and language consumers BEG
to hear more of
(the polar opposite of spam ... how to make sure your customers
will actually be upset if you don't email them frequently enough!)
Perry Marshall on Direct Marketing
Principles in Service Businesses:
Recorded originally for service
professionals looking to develop their practice, this 74 minute
interview contains ingenious insights into direct marketing
processes that ANY business can use!
Insight Mining - How To Find The "Ahas" In Your
Market: 18 years of
corporate consulting experience distilled and crystallized into
bite-size chunks for
you, … it’s one of the places you’re going to get an unreal edge
over your competition! (62 minute interview with Drs. Glenn & Sharon
Livingston)
Stepladder Marketing: The basics of applying the "ask and give"
principles to develop irresistible marketing systems (55 minute
interview with Drs. Glenn & Sharon Livingston).
Terry Dean on Copywriting:
Terry Dean is perhaps best known for developing the most popular
paid internet marketing forum. But most people don't realize
the cornerstone of his success is his copywriting ability.
In this 50 minute audio, Terry Dean reveals the details of his
copywriting formula, step by step! (NEW: also included in PDF
format are 704 pages of Terry Dean's checklists, personally authored
copywriting e-books, and examples)
Brian Keith Voilles on Copywriting:
Brian Keith Voilles is one of
the best known and highest paid copywriters in the world today …
(and author of “Advertising Magic”). In this 89 minute down
home interview, he lays out his fundamental principles and
techniques.
21 additional hours of
training in MP3 format
(the kind of files you play on your
MP3 player or on your PC)
($497 Value)
Fred Gleeck's "Info Products
Seminar":
11 additional hours of everything
you need to know about the information products business. See how to
quickly & easily create books, e-books, CD-ROMs, videos, & DVDs, and
the autopilot marketing systems which support them.
Learn how to generate
multiple, stable, long term revenue streams! (Worth
listening for all, but especially for people new to
the process of marketing products with "information widgets")
"I've been a
marketer for 21 years now and I've had some successes and failures, and when
I look back on my track record I've found that the failures were almost
always because I didn't know who I was selling to. I was really kind
of playing what Dan Kennedy would call 'blind archery' ... and when I've
done well, it's always because I was very clear on who my audience was and
exactly what they wanted. I had done well even with some simple survey
techniques, but I heard everybody raving about the results they were getting
with Glenn's techniques, so I was one of the first people to sign up"
Bill Harrison
Radio-TV Interview Report
Philadelphia, PA
www.rtir.com
"This is really a system where I
can confirm before I go in and launch and start a venture, that I've
increased my likelihood of success, ... you know, it's like having the
answers to a test"
Brian Therrien
BST Enterprises
Charlotte, VT
(617) 747-3996
“I think that if people take the information in this set of
materials that Glenn has provided you with and actually use it and implement
it, I could see doubling or tripling one’s business in the next 12 months”
Fred Gleeck,
The Product Guru
Henderson, NV
www.theproductguru.com
"Well ... they wouldn't even BE
your competition, it's that simple as far as I'm concerned [...]
people who have this information CAN find out exactly what the market wants
and, the thing is, to the degree ... it's just amazing ... you can can find
out almost to the letter exactly what they want, exactly how they PHRASE
what they want, it's just amazing, and someone who doesn't have that, as far
as I'm concerned, is NOT your competition!"
Stephen Georgulis
Sydney, Australia
Thecopywritingninja.com
"The thing that immediately hit me
was how clear he was about his targeted customer. He really knew what
his customers wanted and was providing that to them ... so he had got such
clear marketing ... and REAL marketing, none of this other stuff that is
giving the name 'marketing' ... he really knew the marketing for his
niche, what needed to be done. I saw that and went 'I WANT TO DO
THAT!'"
Barbara Warburg
United Kingdom
Myfirstinternetjourney.com
"I saw the seminar as the avenue
that is going to take me to a very profitable and secure income level.
I expected to come to the seminar and learn how to do market research, learn
how to study products, and with almost absolute certainty know that I could
take those products, that research, that knowledge and ... apply it to a
business money and make money from it, ... investing small amounts of money
up front to have a secure stable income"
Sam Hughes,
Milwaukee, WI
SterlingSattelite.com
"Whether you're advertising
online, whether you're advertising in print, whether you're advertising on
TV, ... it's ultimately a function of you knowing your customer inside and
out, and being able to speak with him, either in print or online or what
have you ... and use the exact language you would use with him in person if
you really knew him well and knew how to talk to him and persuade him that
what you've got is what he needs! And that gets at the real core of
what marketing is all about ... and so Glenn's method ... is telling you
exactly how to find out what he's thinking and find out what he's really
itching about because, you know, unfortunately we can't know every last one
of our customers intimately inside and out but what Glenn's method let's you
do is learn so, far much more about him than pretty much any other online
marketer up to this point has ever been able to do this" --
Bryan Todd, Nebraska
"The idea of laddering emotions is
very powerful ... taking the features that people are talking about and
linking those to the emotions that they're really looking for. The
subtlety of what Sharon was talking about is very significant because what
we talk about in travel is usually romance or beauty, or something like
that, but it's really much more subtle when you get into the layerings of
what you can talk about"
John Parker,
Vancouver, CA
Freshtracks.ca
"...find out if there's even a
feasible market. You know I started in this business in the early 90s when
it was kind of 'blue skies' ... and a lot of it really was trial and error
... you would build a website and see if they come ... take your best ideas
and put it out there and try to market a product or service based upon what
we knew, ... and I've learned more and more as markets become more
competitive and a lot of direct marketing is happening out there that market
research is essential, and Glenn's model is superior to anything I've ever
seen"
"Glenn has an amazing way of
approaching market intelligence. He combines the HEAD, the analytical,
the numbers ... with the HEART, ... the subjective, the 'less quantifiable'
... and then he comes at it from a different direction 'what we SAY and what
we DO' ... it becomes a quadrant ... he attacks the market from north,
south, east, west, ... and then he quantifies that, so that it truly does
become a love relationship with the prospective customer, with the market.
I'm convinced it gives him the power that no one else has ... few other
people do this!"
Dave Seldon
Nashville, TN
"Glenn Livingston has one of the
most thoroughly vetted market research and product roll out systems I've
ever seen. This man has reduced marketing to a nearly exact science,
and 80% of his projects succeed right out of the gate. His input on
your project will be priceless"
Perry Marshall,
Perry Marshall & Associates
Oak Brook, IL
www.perrymarshall.com
"I have real high expectations for
seminars, ... I want lots of content, lots of ideas that I can take home and
implement. There were a couple of things that Glenn did that were
really really important ... one is that he was incredibly prepared, with
lots of materials. The other thing was that he had really good
take-a-way materials so that we didn't have to worry about catching every
subtle nuance of what he said, or how he said it, or what some of the more
elaborate formulas were[...] I learn best when I can go over things, rather
than just hearing it once"
Pat Wiklund
San Francisco, CA
1personbusiness.com
"I could say realistically it could be as much
as double, and it could be 10 times their existing business"
"I feel like we were all given so
many tools and he went over it from every different angle ... and he
entertained ALL the questions, and we had a very good group here who were
very active & interactive and asked good questions. I don't think I
can think of any detail that was left out. I'm just really pleased
with the thoroughness, and the completeness, and the road maps!"
Sunny
Hills
Maui, HI
Sunnythoughts.com
"I can tell you that my
expectations of coming was to get information concerning how to analyze a
market, how to diagnose what the best entry point into a market would be,
and then how that would help shorten that learning curve down the road.
And I can tell you quite candidly that my expectations of what I expected
vs. the information which was given to me was just overwhelmingly good.
My thought coming here was that I'd kind of learn how to survey and
understand the market a little bit better and then craft a business model
that would fit the needs of that particular market ... and it went WAY
BEYOND that in terms of giving me the tools to really penetrate and take my
pick of a niche, or of a BROAD MARKET and go into that with a lot of
confidence. Because I've gone into markets before and fell right on my
tail because I wasn't prepared and now I'm looking back and just shuddering
thinking 'my goodness, if I had known what I know now back then I could have
saved thousands of dollars and a lot of heartache!"
Jeff Hughes,
Milwaukee, WI
SterlingSattelite.com
"You know, I've dealt with a lot of other
people who deal with research and ... this definitely exceeded for me
because the way he goes about doing it ... you know, there is work involved,
and some people hearing that may sort of back off and not want to do it, ...
but that's all the better for those of us that do because it just takes away
the competition"
Stephen Georgulis
Sydney, Australia
Thecopywritingninja.com
"Your slides were clear, your
explanations were clear, your handouts were clear, and I know exactly what
I'm doing.
It's 11:30 on the Monday after the seminar, and I already have
a very detailed to-do list here that I'm busy executing right this minute. I
can't tell you how excited I am to be implementing everything you're
teaching here. I mean that. I never would have realized how much of a
goldmine there is in all of our keywords and how much we could be doing to
learn more about our customers *before* they buy from us and streamline
their learning process. And right now as I'm going over our Google accounts
it's so screaming obvious to me how much more organized we could, and can,
be with our marketing message. And we're the "experts"! Thank you, thank
you, thank you.
Perry would never admit such a sanguine prediction, but I wouldn't be
surprised if this doubles our business in the next 3-6 months. Back end,
especially. My head is spinning with ideas for how I'm going to implement
all this.
I've got a big handful of other projects that I want to do this with as
well, and I know your method will work. It will work for our current sales
funnel, and it will be invaluable for starting up new projects too. There's
no way I can go wrong with any of them if I do what you've taught here.
And do you know what I appreciate most about working with you and our
group? It's how completely honest and unabashedly ethical you are. Sure,
we'll grow our income through doing this, but the real story is that our
customers will get what they want and need that much faster when we do this.
That's not ultimately a benefit to us as much as it's a benefit to them.
I appreciate your pointing this out to us repeatedly over the weekend, and I
appreciate knowing that you don't at all have a 'mercenary' attitude about
this.
Give my thanks to Sharon too. I found her input at every point to be
invaluable. I swear she's smarter than all of the rest of us combined!
Especially showing us how she does focus groups. Have you ever considered
making the two of you a guru-twosome? (She's a fantastic hostess, too.)"
Bryan Todd,
Perry Marshall & Associates
Oak Brook, IL
www.perrymarshall.com
I wanted to give you some feedback
based upon our consultation, and having to do with your fee.
[...] I have to tell you, Glenn, that, based on how I have already
improved my revenue stream, the ideas I have for Mike's business that will
EASILY lead to 10's of thousands of extra dollars in increased business (not
to mention repeat business from those customers), and the increased
confidence I feel from having built my knowledge base, plus the money I have
AVOIDED spending by recognizing the "pulls" of the social laws of
reciprocity, etc., YOU ARE A BARGAIN! You're definitely not charging
enough, you can tell people I said so, and I'll pay you twice the price in
the future when you help me again.
Jan Stefanacci -
Great Barrington, MA
"in the next year I can see this
[being worth] ... conservatively, $100,000, ... more than that very easily,
... in terms of the long haul, who knows ... could be worth millions and
millions and millions for the long haul"